Live-motion advertising device.



J. F. MBDVEGKY & J. B. KAUSERQ LIVE mo'non ADVERTISING DEVICE.

I APPLICATION FILED IBLB. 21,1910. 982,685, Patented Jan. 24, 1911.

A 0 II V V V \j Mi 1 I M I 2 J 4 UNI ED STATES PATENT orrron.

JULIUS F. MEDVECKY AND JAMES B. KAUSER, OF SAN FRANCISCO, CALIFORNIA, AS-

SIGNORS TO THE MODERN ADVERTISING 1 FORNIA, CORPORATION OF CALIFORNIA.

LIVE-MOTION ADVERTISING DEVICE.

Patented Jan. 24, 1911.

To all uihom it may concern:

Be it known that we, JULIUS F. MED- VECKY and JAMEs B. KAUSER, citizens of the United States, residing in the city and county of San Francisco and State of California, have invented new and useful Improvements in Live-Motion A'dvertising Devices, of which the following is a specification.

This invention relates to a live motion device, and particularly pertains to an adver- .tising sign.

It is the object of this invention to provide means by which life like motion may be produced on signs such as are displayed for advertising purposes; and which is especially employed in imitating the natural movements of efiervescing beverages, or flowing liquids such as wine, beer, and soda preparations.

A further object is to produce a sign which will attract attention by reason of movement thereon, and which is extremely simple in operation and construction and not liable to get out of order.

The invention consists of the parts and the combination and construction of parts as hereinafter more fully described and claimed, having reference to the accompanyin drawings, in whichigure 1 is afront view of a sign built in accordance with the invention. Fig. 2 is a section on the line zv-m of Fig. 1. Fig. 3

is a front view of the rotatable disk.

In the drawings A represents the field or face-plate of a sign which may be con structed in any desired shape or manner, of

any suitable material, and on which any re-- qulred lettering or decoration may be painted, printed, or otherwise rendered. At some convenient point 'on the field A an opening 2 is formed, over'the lowerportion of which is laced a transparent object 3, formed of suc material as celluloid or glass, and in this case shaped to represent a beer mug, but any other appropriate form of object, such as a wine-glass, bottle, or the like, may

' be employed. The transparent object 3- is designed to project outward in front of the surface of the field A, so as to be in relief,

I as shown in Fig. 2.

A revoluble disk 4 mounted on a shaft 5, is placed behind the field A, the upper half of the disk being located rearward of the a light color, usually white. T

opening 2 and transparent object 3. This disk 4 1s preferably made of glass or other translucent material, and has a design stained, painted, or otherwise formed on 1ts outer face, which design is shown in Fig. 3. The design and its coloring on the face of the disk 4, are very important, and essential to the perfect operation of the invention, as will become apparent hereinafter.

The circular portion of the field of the disk 3, indicated at 6, is covered with a variety of contrasting colors which are laid on in radiating stripes, which gradually blend together as they meet at the center of the circular desi 6. The circular portion of thedesign 6 1s eccentric to the center of the disk 4, and has painted around its periphery an irregular border 7, referably of e balance of the disk 4, at a around the border 7 is colored to correspond with the field A, usually with some dark color that will be in sharp contrast with the light border 7.

The sign may be illuminated by placing electric bulbs 10, or other sources of light,

back of the upper portion of the disk 4, and in juxtapositlon wlth the opening 2, so that the rays of light will pass therethrough.

The shaft 5, carrying the disk 4, may be revolved in any suitable manner. It is here shown as driven by electrical power direct from a motor 11, but it is obvious that any desired means for rotating the shaft 5 and disk 4 may be employed.

A casin or housing 12 is provided on the back of t 1e sign to inclose the operative parts, as shown in Fig. 2.

The operation of the invention as shown in the drawings, is as follows: The disk 4 is caused to revolve by rotating the shaft 5 by means of the motor 11. This, by reason of the arrangement of the colors and desi 1 on the face of the disk 4, will produce t e appearance of bubbling foamin beer in the transparent mug 3. The ra iating contrasting colors on the field 6, when the disk 4 is in motion, represent the clear liquid in the mug 3, the contrasting colors being such that the revolving of the disk will cause .them to blend and tend to assume a hue resembling liquor. The disk 4 is revolved at such speed that the radiating lines of color will not be completely blended, so that the appearance of agitation will be obtained,

COMPANY, OF SAN FRANCISCO, CALI- revolves.

respond bubbling and foaming, by-

which appearance is greatly heightened by reason of the eccentric position of the field 6. As the disk 4 is revolved, the exposed portion of the periphery of the field 6, as seen in the glass 3, is constantly changing/its position, thus giving the appearance of a rise and fall motion. The portion of irregular white field 7, which shows through the opening 2, represents the frothof the beer in the glass 3, and is caused to appear as reason of the change of position it assumes as the disk 4 By forming the field A of opaque material, and directing rays of light from the lamp 10 through the disk 4 and the opening 2, theefiect will be greatly height-- ened, the portion of the disk 4 indicated at 9 being coated with an opaque color to corwith'the background on the field A so that the light will appear only through the portions 6 .and 7 of the disk 4.

Having thus described our invention, what we claim and desire. to secure by Letters Pat- 1r A sign composed of a face-plate, having an object thereon, said face-plate having an opening through it outside of a marginal edge of the object, and a revoluble disk mountedrearward of said opening.

2. A sign comprising a face-plate, having a transparent object thereon, said face-plate having an opening therethrough substantially in continuation of the object, a revoluble disk mounted rearward of said opening, and a design on the face of said disk, said design having a portion which is disclosed through said object, and a second portion which is visible through said opening.

3 In'a sign, a face-plate, having an opening, a transparent object in relief placed over and concealing the lower portion of said opening, the upperportion of the opening being of irregular formation, a'revoluble disk mounted rearward of said opening, means for rotating the disk, and a design on the face of said disk having a part visible through the opening above said object;

4. In a sign, a face-plate, having an opening, atransparent object in relief placed over the lower portion of said opening, a revoluble disk 'mounted rearward of said face-plate, the center of said disk being helow said opening, mea ns for rotating said disk, and a design on the face of said disk substantially as described. V

5. In a sign of the character described, a face-plate, having an opening, a transparent object in relief on the front of said faceplate, said object being placed over the lower portion of said opening, a revolubletranslucent disk mounted rearward of saidfaceplate, the center of said disk being below said opening, a design on the face of said disk',.illuminat1ng means behind said disk,

and means for rotatingsaid disk.

the face-plate,

6. In a sign, ble disk, a face-plate in front of said disk, said face-plate having an opening exposing the upper portion of said disk, a transparent object over the lower portion of said opening, means for rotating said disk, and means to illuminate the object from the rear.

the combination of a revolu- 7 In a sign, the combination of a revolu- ,ble disk, a faceplate in front of said disk,

said face-plate having an opening of irregular form directly exposing the upper portion of said disk, atransparent object over the lower portion. of said opening, and indirectly exposing the disk, and means for r'otating the disk, said disk having a design on its face.

8. In a sign,.the combination of a revoluble translucent disk, a face-plate in front of said disk, said face-plate having an opening,

a transparent object projecting from said face-plate over the lower portion of said opening, a design on the face of said translucent disk, means for rotating said disk,

and illuminating means behind said disk.

9. In a sign, a revoluble disk, a design on the face of said disk, comprising a circular field eccentric to the center of said disk, radiating stripes of contrasting colors on said circular field, and an irregular border around the periphery ofsaid field.

10. In a sign, a revoluble translucent disk, a design on the a circular field eccentric to the center of said disk, radiating stripes of; contrasting colors on said circular field, an irregular border around the periphery of said field,

and an opaque border around said irregular.

border.

11. In a sign, the combinationwith afaceplate having an opening with a transparent object covering a part only of said opening,

face of said disk comprising of a revoluble translucent disk behind the face-plate, comprising a circular field eccentric to the center of said disk, radiating stripes of contrasting colors on said circular'field, an ira design on the face of said disk regular border around the periphery of said field directly visible through the opening 1n the face-plate, an opaque border around said irregular border, illuminating means behind said disk, and means for revolving said disk.

12. In a sign, the combination with a faceplate having an opening with a transparent object covering a part only of said opening, of a revoluble translucent disk' behind the face-plate, a design on the face of said disk comprising a circular field eccentric to the center of said disk, radiating stri es of eon-.

trasting colors on. said circular eld,'an irregular border around the periphery of said field an opaque border around said irregular. border, said opaque border and irregular border being visible through the opening in illuminating means behind said disk, and means for revolving said disk.

13. In a sign, a revoluble translucent disk, a design on the face of said disk comprising a circular field eccentric to the center of said disk, radiating stripes of contrasting colors on said circular field, an irregular border around the periphery of said field, an

opaque border around said irregular border,

illuminating means behind said disk, means for revolving said disk, a face-plate in front of said disk, said face-plate having an opening andwa transparent object over said opening mounted on and projecting from the face of said face-plate.

In testimony whereof we have hereunto set our hands in the presence of two sub- 1.5 scribing witnesses.

JULIUS F, MEDVEGKY. JAMES B. KAUSER.

\Vitnesses:

CHARLES A. PENFIELI), CHARLES K. PICKLES. 

